Aug 18, 2020
Here’s something that may shock you. I don’t plan out
my photography marketing more than a few months in advance.
Now before you say, but Sarah, I’ve followed you for years. I know
how much you love to plan. I’ve SEEN your photography marketing
calendars. Let me explain.
got 3 kids. My kids have tons of activities and I get their sports
schedules a few months before the season starts. I run a second
business, the joy of marketing, where I coach photographers and
often cool opportunities come up that I want to go do. So if I
tried to plan all my photography marketing a year at a time, none
of it would actually happen on the exact day I planned for it
today’s episode, I’m going to share with what actually works better
for me when it comes to planning my photography marketing. If
you’re staring at a blank marketing plan, not sure where to start.
Or you’re overwhelmed by the thought of planning past tomorrow due
to all the uncertainty in the world right now, this episode is for
you. I’m sharing one SIMPLE tool that I call the drip and the
hammer. I learned back in my days at a marketing director at an ad
agency and it literally changed everything for me. I’m pretty sure
it will change how you look at your marketing moving forward, too.
Get ready, friend. Let’s do this.